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Analysis and keywords selection
One of the first tasks during website optimization is the competent keywords selection. We'll create so-called semantic kernel of queries, which characterize your pages and your business
Change the structure of site
Searching spiders «move» from one web page to another, following hyperlinks. If spiders easily move on your references, probably they will index a lot of pages on website, and the more pages of your site will be shown in the results of search. However sometimes the best way is to close some pages from the searching robot — for example pages with often changing maintenance (forums, guest books, news etc).
Website optimization by requirements of the searching systems
Optimization purpose is restoring of resource to the following:
- to the technical standards;
- to the most credible expectations of users in regard to the informative filling and comfort of the use;
- to the best accordance the criteria of the searching systems in regard to positioning in the results of search on queries related to the subject.
Pages must have all necessary closeness to the keywords, in addition, keywords must be evenly distributed in the text.
The result of optimization is the increase of probability to find the resource by interested users.
Registration in catalogues
It is one of major tasks in website promotion. Registration in catalogues promotes the amount of references to the resource (link popularity), that assists advancement. At correctly neat description, pages from the catalogue would be at the top lines of search engines.
For the correct website promotion very important manual registration, because information about resources in all catalogues is presented variously.
Multiplying the amount of references to the site (link popularity)
Many searching systems look at the amount and quality of links in the algorithms, that's why website promotion includes the permanent increase of referrings to your resource pages. Quality of references from the resource is determined as far as this resource is strongly promoted in the Internet.
SEO Copywriting
We are able to write the articles specially for the searching systems. Good searching copywriting can strongly influence to delivery of the searching systems, therefore there is the basic part of optimization.
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