Searching optimization is an improvement of technical and content descriptions of resource.

Optimization purpose is restoring of resource to the following:

• to the technical standards;
• to the most credible expectations of users in regard to the informative filling and comfort of the use;
• to the best accordance the criteria of the searching systems in regard to positioning in the results of search on queries related to the subject.

The result of optimization is the increase of probability to find the resource by interested users.

Preliminary stages:

1.1. Analysis of thematic segment
1.2. Analysis of website
1.3. Search the niche of positioning
1.4. Drafting the semantic kernel by the queries

Optimization of resource for thematic audience:

2.1. Recommendations for content filling
2.2. Recommendations for the giving of additional services

Advancement (optimization for searching queries):

3.1. Website preparation for indexation
3.2. Adjustment the structure of website by usability
3.3. Change the architecture of site for the facilitation of its indexation.
3.4. Prosecution of internal factors.
3.5. Preparation of website description variants for registration in catalogues and link building.
3.6. Prosecution of external factors

Accompaniment:

4.1. Analysis of the results
4.2. Further adjustment

Clarifications:

1. Using different methods is determined individually for every site
2. The transferred methods are effective in the moment of publication, that does not eliminate appearance in future of new methods, directed on the improvement of technical and context descriptions of resource.

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