GoogleBot - name of searching robot, used by Google.

Yahoo Slurp - name of Yahoo searching robot.

Slurp - name of Inktomi searching robot.

Scooter - name of searching robot, used by Altavista.

Title - very important text which is contained between the opening and closing "title" tags. Search engines bind this text to maintenance of page, although it is not shown on the page, it placed in the top of the window, in the left of browser's name.

Inbound link - hypertext link from other sites, bringing a traffic to the page. Viewing external link to the site is possible in Altavista, Infoseek and Hotbot systems.

SEO Copywriting - writing of text specially for the searching systems. Good searching copywriting can strongly influence to delivery of the searching systems, therefore there is the basic part of optimization.

Doorway, Gateway - page, offered to the searching robot and made in such format and by such rules which will give advantage during indexation, for top results in delivery.

FFA - so-called pages which contain only links to other resources or minimum of other information. A difference between such pages and catalogues (directories) consists of moderations by admins.

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