Imagine that your site where you sell commodities or volunteer services is already at the top positions in the searching system by certain queries. Your potential buyer (user of search engine) can be very meticulous. He won't choose the first line of search results. He will open at once a few top results (for example 5 sites) and will look at them.

Suddenly it will appear that on these sites there are identical, boring or old text. And only on your site he will see the information, that will bring his attention. "Here it is!" your potential buyer will say. He will see that your company works at the market already more than 7 years and you offer not only free delivery, as other competitors, but also free departure of the personal manager, and also guarantee of 3 years (in 2 times more than other). Your buyer will be ready to dial up the telephone and call you immediately. From potential buyer he will grow into the real buyer.

I.e. SEO-copywriting is the process of creation of such texts for sites, which will do this transformation.

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